The day before the film's big Hollywood premiere event, Space Jam: A New Legacy took over Xbox Plaza at L.A. Live for "The Experience," a free fan experiencing celebrating the big screen team-up of LeBron James, Bugs Bunny, and the entire Looney Tunes gang. Bugs, Lola Bunny, and the film's director, Malcolm D. Lee, made appearances as guests played various games for prizes, posed at photo stations, and enjoyed entertainment from the likes of the Divas and Drummers of Compton and the Venice B-Boys. Also taking place at the event was the finale match of the nationwide HBCU Xbox Space Jam: A New Legacy--The Game tournament, in partnership with Cxmmunity, a non-profit that works to empower minority gamers and increase diversity in the eSports and gaming fields and community. Facing off were finalists Ihzayah Marcellus from Johnson C. Smith University and Khalil Moss from Fort Valley State University, with Marcellus winning the grand prize, a gold Xbox controller signed by Bugs Bunny.
