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December 1, 2009

More Than a Film: LeBron's documentary nominated for indie film award

CLEVELAND - LeBron James is up for another award.

The film More Than a Game, which follows the NBA superstar and four high school friends on their journey to a national championship while James becomes a celebrity, has been nominated as best documentary for the Spirit Awards, which honor independent films.

James, the reigning league MVP, spent part of last summer on a worldwide promotional tour for the film, which was nominated along with Anvil! The Story of Anvil, Food, Inc., October Country and Which Way Home in the documentary category.

The Spirit Awards honor movies that cost less than $20 million to make.

The winner will be announced March 5. James will be busy that day as the Cavaliers host the Detroit Pistons.

(source: The Associated Press)

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November 24, 2009

Lionsgate is proud to announce the upcoming DVD release of the LeBron James documentary More Than a Game on February 2nd

More Than a Game documents the incredible true story of basketball superstars LeBron James and the Akron Fab Five from their humble beginnings to national acclaim. They may have been the best high school basketball team ever. NBA superstar LeBron James, along with boyhood friends Sian Cotton, Dru Joyce III and Willie McGee began a journey that would take them from their local hometown streets to the world stage. Joined by Romeo Travis in high school, the five fused their talents and, with the help of dedicated coach Dru Joyce II, rewrote Ohio basketball history. More Than a Game chronicles the inspiring trials, tribulations and triumphs of five young men who became more than a team.

Critics have declared More Than a Game a slam dunk declaring it "a moving tribute to enduring friendship" (USA Today), "a knockout of a sports documentary""(Los Angeles Times), "exhilarating" (Vibe.com), "fascinating" (Wall Street Journal) and "heartwarming and amazing... we recommend this movie to everyone" (Newsday). The DVD has a locker room full of exciting bonus materials including a film festival Q&A with the team, a behind-the-scenes look at the making of the documentary, a featurette that examines the psychology of team sports, the original pitch trailer for the film and features music from Jay-Z, Kanye West, Eminem, T.I. and Lil' Wayne.

Pricing: DVD and Digital Download $27.98

(source: Lionsgate)

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October 14, 2009

The Critically Acclaimed Basketball Documentary More Than a Game Expands into Major Markets This Week

More Than a Game opens in the following cities on Friday, October 16:

Chicago / Detroit / Philadelphia / Wash D.C. /
Boston / Dallas / Houston / Atlanta / San Francisco /
Phoenix / San Diego / Seattle / Portland / Denver /
Minnesota / Indianapolis / Sacramento / Salt Lake City /
Las Vegas / St Louis / Baltimore / Orlando / Charlotte / Miami / New Orleans

Check out what the critics are saying about More Than a Game:

"It's humorous, heart-rending and heart-warming, inspirational moments all resonate with any viewer" - HipHopDX.com

"It's always risky to mix sports metaphors, but it's hard to resist the notion that the basketball-themed More Than a Game is a knockout of a sports documentary." - Los Angeles Times

"Perhaps the finest film ever made on the sport of basketball" - DailyFilmDose.com

"More Than a Game is a riveting, emotional and inspirational documentary" - AOL Black Voices

"The prototype for a new wave of documentary film." - BlogCritics.org

More Than a Game Synopsis:

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about uncommon friendship in the face of unprecedented fame. Their coach is a hard-driving, charismatic but inexperienced player's father. Their leader future NBA superstar LeBron James. This is the "Fab Five"'s story -- an improbable nine-year journey that takes them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested -- both on and off the court -- as James' unparalleled talent explodes into worldwide celebrity, threatening to destroy everything they've set out to achieve together. More Than a Game combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heartwarming story to life.

Lionsgate and Harvey Mason Media in association with Interscope Records present a Harvey Mason Media Production in association with Galley Boy and Spring Hill Productions a film by Kristopher Belman. More Than a Game is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II.

(source: ThinkTank Marketing)

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September 28, 2009

XSEL Secures Exclusive China Rights More Than a Game from Lionsgate
Movie to be Distributed by China Film Group in Late 2009

BEIJING, Sept. 28 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited ("XSEL" or the "Company"; Nasdaq: XSEL), a leading sports and entertainment media company in China, today announced that its subsidiary, Xinhua Media Entertainment ("XME"), has licensed the exclusive Mainland China distribution rights to More Than a Game from Lionsgate. The movie stars the reigning NBA MVP LeBron James of the Cleveland Cavaliers and will be distributed by China Film Group Corporation, the most dominant film entertainment company in Mainland China, later this year.

"More Than a Game will enable kids all around the world to learn that they can achieve their dreams and goals through hard work and perseverance, not just in basketball but in whatever they decide to do in life," said LeBron James. "We can all give back and make a difference in many different ways which I hope to convey and lead by example."

"XSEL is again leading the way in the Chinese sports entertainment media sector by bringing the on and off the court real life story of the NBA's most valuable player to audiences nationwide," said Ms. Fredy Bush, CEO of XSEL.

"This is an inspirational film about how inner-city boys overcame tremendous odds to become the best in doing what they love most. We are thrilled that this motivational story will be shared with people of all ages in China," said David U. Lee, Managing Director of XME.

China is one of the fastest growing major film entertainment markets in the world. According to the State Administration of Radio, Film and Television ("SARFT"), 2008 box office revenues grew by 30% to US$635 million, the fifth consecutive year of more than 25% growth. For the first half of 2009, Chinese box office revenues continued to grow at a record setting pace, led by Transformers 2, which shattered the all time highest grossing record set by Titanic in 1998. The growth potential in China is underscored by the fact that while China has a population that is more than four times that of the U.S., it has less than 1/7 the number of movie screens.

About LeBron James

LeBron James, 2009 NBA Most Valuable Player, is an internationally recognized basketball superstar who plays for the Cleveland Cavaliers. Selected to the NBA All-Star team every year since 2005, LeBron has electrified fans across the globe with his dazzling play and record-breaking achievements. He is the youngest player in NBA history to win Rookie of the Year honors and reach 12,000 career points. LeBron served as a co-captain of the Team USA basketball team that won the Gold Medal with an undefeated record at the 2008 Summer Olympics in China. Off the court, LeBron James is actively involved in a wide range of philanthropic endeavors, and through the LeBron James Family Foundation, he hosts the King for Kids Bike-a-thon in Akron, Ohio, whose proceeds are donated to the Akron Area YMCA and the Akron Urban League. In addition, as part of an on-going initiative that began in 2008 during the NBA All-Star activities in New Orleans, LeBron and his foundation installed a playground at the St. Bernard Recreation Center, and in 2009, in Phoenix, during the All-Star activities, a playground was installed at the Robson Boys and Girls Club, in Phoenix, Arizona.

About More Than a Game

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about uncommon friendship in the face of unprecedented fame. Their coach is a hard-driving, charismatic but inexperienced player's father. Their leader future NBA superstar LeBron James. This is the "Fab Five"'s story -- an improbable nine-year journey that takes them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested -- both on and off the court -- as James' unparalleled talent explodes into worldwide celebrity, threatening to destroy everything they've set out to achieve together. More Than a Game combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heartwarming story to life.

Lionsgate and Harvey Mason Media in association with Interscope Records present a Harvey Mason Media Production in association with Galley Boy and Spring Hill Productions a film by Kristopher Belman. More Than a Game is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II.

(source: Xinhua Sports & Entertainment Limited)

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September 21, 2009

AFI Presents AFI Uncensored Documentary Screening of Kristopher Belman's More Than a Game on Thursday, October 1st

WHAT:
AFI announces the "AFI Uncensored Documentary Screening" presentation of Kristopher Belman's More Than a Game on Thursday, October 1 at 8:00PM.

MORE THAN A GAME
DIR: Kristopher Belman
FEATURING LeBron James, Willie McGee, Romeo Travis, Coach Dru Joyce II, Sian Cotton, Dru Joyce III

Five talented young basketball players from Akron, Ohio, star in this remarkable true-life coming of age story about uncommon friendship in the face of all too common adversities. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the Fab Fiveís improbable seven-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested-both on and off the court-as James's exploding worldwide celebrity threatens to destroy everything theyíve set out to achieve together. More Than a Game combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-warming and wholly American story to life.

You will cheer from the sidelines as the team rises and falls, and rises again, enduring hardships, pressures and triumphs, all while maintaining a remarkably strong and exceptional bond of brotherhood.

A Q&A with filmmaker Kristopher Belman and producer Harvey Mason, Jr., will immediately follow the screening.

WHERE:
ArcLight Hollywood
6360 W Sunset Boulevard, Los Angeles, CA

PRICE:
Tickets are $12, $11 for AFI and ArcLight members. On-site parking is $2 for four hours with validation. To order advance tickets, go to arclightcinemas.com call 323.464.4226 or visit ArcLight Hollywood's box office at 6360 W Sunset Blvd. (at Ivar).

(source: AFI)

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September 18, 2009

LeBron James Hosts Album Release Party for Music Inspired by the Film More Than a Game
New York Red Carpet Event September 22nd

Interscope Records and NBA star LeBron James kick off the release of Music Inspired by the Film More Than a Game with an exclusive event in New York City September 22nd.

WHO: Interscope Records, LeBron James as well as invited celebrity guests:
Jay-Z, Mary J. Blige, Kanye West, Amber Rose, Lil Wayne, Eminem, 50 Cent, Soulja Boy Tell 'Em, Tyrese, Tank, Nelly, Monica, Brandy, Chris Brown, Ester Dean, Usher, the New York Knicks and more

WHAT: Celebration for the release of Music Inspired by the Film More Than a Game

WHERE: Marquee Club
289 10th Ave
New York, NY 10001

WHEN: Tuesday September 22, 2009
9:00 PM - Midnight
RED CARPET ARRIVALS BEGIN AT 9PM.

WHY: Music Inspired by the Film More Than a Game, releasing September 29th, delivers dynamic iconic songs that reinforce the messages of strength, loyalty and friendship that is exemplified in the film. Only King James (aka LeBron James) could bring together three kings of hip-hop and one of the hottest new emcees in the game. "Forever," the new single by Kanye West, Lil Wayne, Eminem rising star Drake in a song about endurance and staying power. It also boasts the single "Stronger," from Mary J. Blige and "Drop It Low," from one of todayís most sought after songwriters, Ester Dean (Mary J Blige, Pussycat Dolls, Keri Hilson).

More Than a Game is being released by Lionsgate and Harvey Mason Media in association with Interscope Records.

(source: Interscope Geffen A&M Records)

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September 10, 2009

Grammy and Oscar Nominated Music Producer Harvey Mason Jr. Scores a Cinematic Slam Dunk as Producer of the Film More Than a Game Starring LeBron James
Also Tops Music Charts as Producer of New Whitney Houston Album
I Look To You

LOS ANGELES--(BUSINESS WIRE)--As a hit making record producer, Harvey Mason Jr. has been nominated for several Grammy Awards, sold over 50 million records, had multiple Oscar Nominations for his music work on films including Dreamgirls and is enjoying the #1 Album in the country with the chart topping return of Whitney Houstonís I Look to You CD. However, his next triumph as the film producer of the new inspiring LeBron James film More Than a Game may be a jump shot to Oscar glory.

Mason's foray into making the film was purely accidental. Mason's babysitter approached him four years ago in the hopes that Mason could give her friend Kris Belman advice on what to do with his senior film school project. Turns out he had assembled 300 hours of footage of the St. Vincent/St. Mary's High School basketball team in Akron, OH, because he had heard their star player, a kid named LeBron James, was quite good. However, after Mason, who himself was a high school basketball All-American, part of the University of Arizona 1988 Final Four team and his sonís AAU coach, watched Belman's three minute film he immediately knew this could be something special. This could be about more than just LeBron James. It was a heartwarming and inspirational story about friendship, loyalty and hard work that needed to be told. He set off on a four year pitching, editing, directing and marketing odyssey that has already resulted in Game earning a first runner-up prize, behind Oscar Winning Best Picture, Slumdog Millionaire at the 2008 Toronto Film Festival.

Like many other breakthrough filmmakers who make their rounds to traditional Hollywood studios with unconventional projects, studio executives did not understand Mason and Belman's vision. "I was fortunate to meet with many major and independent film studios in Hollywood due to my involvement in Dreamgirls, but none of them saw my vision for the film so I decided to take the financial and creative risk to make it happen myself," said Mason.

Mason personally oversaw the hiring of editors, special effect editors, sound editors, etc. and the entire creative process including scoring the film, while Belman continued as the film's director. After working on the film for two years and retuning to Akron for hours more of background interviews, Mason was convinced they had a touching and impressive work but believed the film could be even bigger with the blessing of James himself. Mason had a marketing plan which had never been done for a film like this and he would need James' support to achieve it. A screening of a 15-minute reel of the film was arranged for James who instantly fell in love with it. He loved it so much, he allowed Mason to approach many of his major corporate sponsors including Nike, Coca-Cola, State Farm, HP and the NBA to become involved in the marketing of the film. Armed with a completed film, James' blessing, a unique and innovative corporate marketing plan and the commitment from Interscope Records to provide an A-list soundtrack, Mason hit the festival circuit and a bidding war ensued for the film's distribution. Mason and his new partners settled on Lionsgate to distribute the film, which opens on October 2nd.

Harvey Mason, Jr. is currently topping the charts as producer of Whitney Houston's new CD I Look To You which is #1 on the Billboard 200 Albums Chart. Houston's album includes the Mason produced single "I Look to You." In addition, he has three songs climbing the charts from the More Than a Game soundtrack, "Stronger" (Mary J. Blige), "Drop It Low" (Ester Dean/Chris Brown), and "Forever" (Drake/Lil' Wayne/Kanye West/Eminem) which he executive produced and released through his label, Harvey Mason Music.

Over the years, Mason has produced and written uniquely musical yet radio friendly hit records for superstars and industry legends including Justin Timberlake, Chris Brown, Luther Vandross, Britney Spears, Jennifer Hudson, Aretha Franklin, Elton John and Beyoncé. In 2008 he wrote and produced the chart-topping hit single "No Air" with Jordin Sparks and Chris Brown. The single "Just a Kiss" (Mishon) produced by Mason is on the R&B Charts as well as BETís 106 & Park. Mason is currently in the studio with Toni Braxton and Leona Lewis. For more information go to www.harveymasonmedia.com

(source: Harvey Mason Media)

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September 1, 2009

Drake, Kanye West, Lil Wayne and Eminem Provide Collaboration of a Lifetime on 'Forever' From Music Inspired by the Film More Than a Game
Mary J. Blige, Jay-Z, Soulja Boy Tell'Em, T.I., Ester Dean, Chris Brown, Tank, Tyrese and Others Also Heard on Powerful and Uplifting Album for Film Documenting the Rise of NBA Star LeBron James

SANTA MONICA, Calif., Sept. 1 /PRNewswire/ -- Only King James (aka LeBron James) could bring together three kings of hip-hop and one of the hottest new emcees in the game. "Forever," the new single from the forthcoming album Music Inspired by the Film More Than a Game, headlines rising star Drake and features Kanye West, Lil Wayne and Eminem in a song about endurance and staying power. "Forever," produced by Boi-1da, will be available at iTunes September 15th. Music Inspired by the Film More Than a Game (Harvey Mason Music/Zone 4/Interscope Records) will be released September 29th.

Earlier issued from the album was the heartfelt, richly textured ballad "Stronger" from Mary J. Blige. Among the other tracks are "History," produced by Kanye West, from rap giant Jay-Z; "I'm Ballin'" from young sensation Soulja Boy Tell'Em; "King On Set" from T.I. featuring Young Dro; and "Drop It Low," the debut single from one of today's most sought after songwriters, Ester Dean (Mary J. Blige, Pussycat Dolls, Keri Hilson), which features Chris Brown. Also heard are "Top Of The World" (Rich Boy), "We Ready" (Ya Boy), "Go Hard" (Hayes), Frozen (Jared Evans) and "If You Dream," with its impressive lineup of Tank, Tyrese, Toni Braxton, Jordin Sparks, Omarion, Faith Evans, JoJo, Charlie Wilson, Tamar Braxton and Steven Russell, produced by Harvey Mason Jr. (whose credits include Beyonce, Chris Brown, Whitney Houston, and Jennifer Hudson).

More Than a Game, from Lionsgate and Harvey Mason Media in association with Interscope Records, opens in Los Angeles, New York and Cleveland on October 2nd. Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about friendship and loyalty in the face of great adversity. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the Fab Five's improbable nine-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested - both on and off the court - as pressures within, including James' exploding worldwide celebrity, threaten to destroy everything they've set out to achieve together. More Than a Game, directed by Kristopher Belman, combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-wrenching and wholly American story to life.

(source: Interscope Geffen A&M Records)

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August 26, 2009

They Were Teammates... Brothers... Champions.
They Were Invincible.
Shooting Stars
Bestselling Author Buzz Bissinger and NBA Superstar LeBron James Team to Tell a Story of Friendship, Loyalty, Virtuosity and the "Fab Five"

Once again, Buzz Bissinger brings readers a fascinating and inspiring story of realizing a dream, years in the making. The bestselling author of Friday Night Lights has teamed with the Cleveland Cavalier superstar to chronicle LeBron's youth in Akron, Ohio in Shooting Stars (The Penguin Press, September 8, 2009).

While the name Shooting Stars refers to LeBron's youth basketball team, the book is the account of five talented young men -- Romeo Travis, Willie McGee, Sian Cotton, "Little Dru" Joyce and LeBron James -- who were all searching for something as children in Akron. Whether it was acceptance, respect, companionship, loyalty, or an attempt to put Akron on the map, these young men found it on the basketball court and with each other. Theirs is a story of commitment, love, fun and friendship that lead to three state high school titles and a national championship. These young men played for the pure love of the game and the joy of their camaraderie.

LeBron shares the worries and dreams that each boy brought to the group, and revisits a time period when he strode onto the national stage with the help of four brothers supporting him every step of the way. Amid the distractions (ESPN cameras at practice, LeBron on the cover of Sports Illustrated), pressure (Shaquille O'Neal and Allen Iverson in the stands at their games, talk of LeBron being a #1-caliber pick as a high school junior) and media attention (invitations for interviews from David Letterman, Regis and Kelly and Oprah Winfrey), the bond between these five friends grew stronger. Nobody could beat them. They had heart. They had character. They were invincible.

"Shooting Stars is the compelling and often poignant story of a remarkable group of young men..." -- Bob Costas

Bissinger captures their story as very few writers could. Like great fiction, a star is born among a group of friends and everything changes. The world intrudes. And as they all try to hang on to the bond they all share, they know that when that clock hits zero, it will never be the same. Bissinger elicits true emotion from LeBron as he extols time and time again on "the beauty of dreaming" on the precipice of huge contracts and media mayhem.

In Shooting Stars, James and Bissinger also cover:

  • LeBron's temporary foster family -- the Walkers -- who taught him some important lessons.
  • Stories from LeBron's AAU youth team: "The Shooting Stars."
  • How the "Shooting Stars" and their families were criticized by Akron's black community when they decided to attend a majority white Catholic school instead of the majority black high school they would have attended.
  • Little Dru Joyce's virtuoso performance against Greeneview in the finals of their undefeated freshman season. He went 7 for 7 from three-point range and scored 21 points in just 10 minutes on the court.
  • Controversial coach Keith Dambrot, the Fab Five's first coach at St. Vincent's who left after their sophomore year and second consecutive state title.
  • The epic and well-publicized match their senior year with arch-nemesis and perennial basketball powerhouse Oak Hill.
  • How the attention -- at least the positive attention -- was intoxicating for the teenage LeBron.
  • The circumstances surrounding the allegations that LeBron was exploited by his school, coaches, merchandisers and the media while he was still in high school.
  • The Phil Knight vs. Sonny Vaccaro saga in signing the hoop phenom to a sneaker contract.
  • A play-by-play of their heartbreaking loss to Catholic school Roger Bacon in the state finals their junior year.
  • LeBron's dealings with Ohio High School Athletic Association Commissioner Clair Muscaro: "a hard lesson on the ways of the adult world."
  • The Hummer debacle as well as the incident with the throwback jerseys.
Bissinger and James work in perfect harmony in Shooting Stars. The story is an exceptional one and demanded that it be told by an exceptional storyteller. It is. Shooting Stars provides a narrative that should be universally appreciated whether readers follow LeBron James or the NBA or neither.

Friendship... loyalty... virtuosity... Shooting Stars.

"We remain a family, wherever our paths take us. We remain the Fab Five." -- LeBron James

"We all we got." -- Sian Cotton

"In the Olympics, LeBron was a star, a leader, and the ultimate teammate. He helped our team become a family. Reading Shooting Stars taught me how he became that kind of a teammate. What an amazing story." -- Mike Krzyzewski

ABOUT THE AUTHORS

LeBron James plays for the NBA's Cleveland Cavaliers. He was named NBA Rookie of the Year in 2003-2004 and NBA Most Valuable Player in 2008-2009.

Buzz Bissinger is the author of A Prayer for the City, the New York Times bestseller Three Nights in August, and Friday Night Lights, which has sold almost 2 million copies to date and spawned a film and a TV series. He is a contributing writer for Vanity Fair.

(source: The Penguin Press)

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August 18, 2009

Interscope Records and Culture Jam Labs Launch Application Promojam for Fans to Promote Music Inspired by Lionsgate's Documentary More Than a Game

SANTA MONICA, Calif., Aug. 18 /PRNewswire/ -- With the upcoming theatrical October 2nd release of More Than a Game - a new documentary about NBA superstar LeBron James and the Fab Five's rise to fame, Interscope Records in conjunction with Lionsgate, has teamed up with Santa Monica-based startup Culture Jam to create an innovative new online distribution experience.

Culture Jam Labs, the think tank division of Culture Jam, developed a multi-tiered cutting edge version of their marketing application PromoJam to help empower fans to build a groundswell of awareness and anticipation for the film More Than a Game.

Culture Jam Labs is excited to announce that for the first time ever, PromoJam will now integrate with Facebook Connect as well as Twitter, allowing fans the ability to show their support and enthusiasm for More Than a Game by spreading the word virally, simply by one tweet or Facebook post.

With the first tier of the promotion launching on Tuesday, August 18th, fans will have the chance to download and own high-quality versions of the More Than a Game music trailer featuring the new song "Stronger" by Mary J. Blige optimized for the Desktop or iPhone, as well as wallpapers to skin their devices.

Additional tiers of the promotion will ramp up in September, igniting further excitement for the film's launch (targeted to release in New York, Los Angeles and Cleveland on October 2nd with an expansion on October 16th) with contests, avatar overlay programs and more.

Fans can access and share the application via http://mtag.interscope.com/

ABOUT MORE THAN A GAME:

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about friendship and loyalty in the face of great adversity. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the "Fab Five's" improbable nine-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested -- both on and off the court -- as pressures within, including James' exploding worldwide celebrity, threaten to destroy everything they've set out to achieve together. More Than a Game, directed by Kristopher Belman, combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-wrenching and wholly American story to life.

Lionsgate and Harvey Mason Media Present in association with Interscope Records A Harvey Mason Media Production in association with Galley Boy Productions and Spring Hill Productions film by Kris Belman. More Than a Game is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II. More Than a Game. Lionsgate is planning to release the film in theaters on October 2nd, with an expansion on October 16th.

For more information on the film, please visit www.morethanagamemovie.com

Music Inspired by the Film More Than a Game will be released on Harvey Mason Music/Zone 4/Streamline Media/Interscope Records.

ABOUT MUSIC INSPIRED BY THE FILM MORE THAN A GAME:

Music Inspired by the Film More Than a Game brings together an A-list line up of stellar artists. Mary J. Blige's "Stronger," available on iTunes, Tuesday August 18th, is a heartfelt richly textured ballad that embodies the emotions that are revealed throughout this amazing film.

Music Inspired by the Film More Than a Game, releasing September 22nd, delivers dynamic iconic songs that reinforce the messages of strength, loyalty and friendship that is exemplified in film. It also boasts the debut single from one of today's most sought after songwriters, Ester Dean (Mary J Blige, Pussycat Dolls, Keri Hilson).

ABOUT CULTURE JAM LABS:

At Culture Jam Labs we are engineering innovative solutions for digital content marketing. We seek to synthesize curiosity, creativity, and content into web applications built on new value propositions for online audiences. Culture Jam Labs has been innovating the market by turning social interactions into a new form of digital curency. Stay tuned for many more exciting updates and initiatives from Culture Jam and Culture Jam Labs: http://culturejam.com/

(source: Culture Jam)

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August 6, 2009

LeBron James and Nike Celebrate Basketball with Local Chicago Youth
Chicago, First Stop on 10 City "
More Than a Game Tour" In Partnership With Lionsgate

BEAVERTON, Ore.--(BUSINESS WIRE)--Aug. 6, 2009-- NBA MVP, LeBron James and local community organizations will gather in Seward Park on August 11, 2009, to celebrate the transformative power of basketball as part of the James' World Tour. Chicago is the first stop on the tour, which will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities and the introduction of the Nike Air Max LeBron VII.

The Nike-hosted community celebration is open to the public and will issue a call to action among youth to change their lives, improve their neighborhoods and serve their community through sport.

James' World Tour is part of a promotional tour for More Than a Game, a Lionsgate film that traces James' journey through adolescence with his teammates from Saint Vincent-St. Mary High School in Akron, Ohio. Lionsgate will screen the film in Chicago on Monday, August 10, and is expecting to release the film in theaters on October 2, 2009 with an expansion on October 9 and 16, 2009.

As part of the community celebration, James will be presented with an exclusive pair of Nike Air Max LeBron VIIís featuring a Chicago-inspired design created by local artist Jeff Zimmermann.

LeBron James will recognize the achievements of 1000 After School Matters NeighborSports youth, a summer sports program that aims to increase the number of teens participating in sport to develop life skills such as self-discipline, teamwork and sportsmanship. WNBA athletes will be on hand to lead local youth in basketball skills clinics; local athletes are invited to join in pick-up games; and recording group GS Boyz will perform for local community members.

Tour Schedule

  • Chicago, Illinois August 11
  • Washington D.C. August 13
  • Akron, Ohio August 21
  • Beijing, China August 24
  • Shenyang, China August 26
  • Shanghai, China August 28
  • Paris, France September 2-3
  • London, England September 4-5
  • NYC, New York September 20
  • LA, California September 26
About More Than a Game

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about uncommon friendship in the face all too common adversities. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the "Fab Five's" improbable seven-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested-both on and off the court-as James' exploding worldwide celebrity threatens to destroy everything they've set out to achieve together. More Than a Game combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-warming and wholly American story to life.

Lionsgate and Harvey Mason Media in association with Interscope Records present a Harvey Mason Media Production in association with Galley Boy and Spring Hill Productions a film by Kristopher Belman. More Than a Game is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II. For more information, visit www.morethanagamemovie.com.

(source: NIKE, Inc.)

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July 29, 2009

Black Journalists' Convention to Deliver Multimedia Education, Address the Nation's Pressing Issues
Hands-On Training, Networking and Career Fair Highly Anticipated

WASHINGTON, July 29 /PRNewswire-USNewswire/ -- The National Association of Black Journalists (NABJ) 2009 Annual Convention & Career Fair in Tampa will deliver hands-on multimedia training for journalists and media professionals August 5 - 9 at the Tampa Convention Center. In traditional NABJ fashion, this year's convention also brings some of the biggest names and hottest issues in the news to special convention plenaries and news conferences.

"This NABJ Convention -- more than ever before -- will provide the cutting edge journalism skills that attendees need to keep their current jobs or compete for the journalism jobs of the future," said Barbara Ciara, NABJ President. "The top notch training by organizations like the Poynter Institute, Google and the Gannett Foundation along with newsmaker plenaries, a career fair and networking opportunities make this convention a must for anyone looking to keep pace in a rapidly evolving industry."

The NABJ Convention is the largest gathering of minority journalists in the country. More than 50 workshop sessions, learning labs and short courses will help convention attendees to embrace the changes taking place in the field from how to succeed in communications and broadcast production to the latest in digital journalism.

This year's convention will also include appearances by some of the biggest names in news and sports including EPA Administrator Lisa Jackson; Commerce Secretary Gary Locke; Anika Noni Rose, Tony (R) award-winning actress and voice of Disney's newest princess in the animated film, The Princess and the Frog; NBA MVP LeBron James to discuss his upcoming documentary film, More Than a Game; and comedian Chris Rock, who will answer questions following screenings of his new documentary, Good Hair.

Among the timely, high interest plenary discussions this year is "Beat It, Bad or Dangerous? What Michael Jackson's death tells us about media competition and the future of journalism." This frank discussion among top media and entertainment journalists will include Jon Klein, president of CNN/ U.S., and pop culture critic Toure.

At the convention's Salute to Excellence Awards Gala, NABJ Journalist of the Year Michele Norris of National Public Radio and Lifetime Achievement Award Winner Michael Wilbon of ESPN and the Washington Post will be honored along with a slate of the nation's top journalists. NABJ's esteemed Hall of Fame inductees include the likes of reporter and early Civil Rights activist Earl Caldwell and Ebony's Lynn Norment.

"In our honorees, NABJ gives kudos to the industry leaders who have broken new ground without forgetting from where they came," said Ciara. "The annual convention is a one-of-a-kind opportunity that has been a turning point in so many journalists' careers. In this challenging time for the profession, it is more important than ever that journalists embrace the industry's change and change with it."

New this year, NABJ will host special health-related exhibitors to offer free health screenings, cooking demonstrations, group exercise sessions, healthy foods and expert advice. A convention favorite, the NABJ Authors' Showcase & Bookstore will feature works by black authors and a schedule of signings by black journalists including Gwen Ifill, Leonard Pitts, and Robin Roberts.

The 2009 NABJ Annual Convention and Career Fair takes place Aug. 5-9 at the Tampa Convention Center and the Tampa Marriott Waterside Hotel and Marina. For more information, go to NABJ.org

An advocacy group established in 1975 in Washington, D.C., NABJ is the largest organization of journalists of color in the nation, with more than 3,500 members, and provides educational, career development and support to black journalists worldwide.

(source: National Association of Black Journalists (NABJ))

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July 28, 2009

LeBron James and Nike Team Up for World Tour Spanning 10 Cities Throughout U.S., China, Europe
Lionsgate Partners for the U.S. Tour with James' Film,
More Than a Game

BEAVERTON, Ore. (July 28, 2009) -- Nike announces a World Tour featuring NBA Most Valuable Player LeBron James that will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities, and basketball innovation through the introduction of the Nike Air Max LeBron VII.

James' World Tour will operate in conjunction with the promotional tour for the Lionsgate film, More Than a Game, which traces James' journey through adolescence both on and off the court with his teammates from Saint Vincent-St. Mary High School in Akron, Ohio. Lionsgate is expecting to release the film in theaters on October 2nd, with an expansion on October 9th, and a wider expansion on October 16th.

Nike will introduce James' next signature performance shoe, the Nike Air Max LeBron VII, in advance of the World Tour which begins in Chicago on August 11.

From Chicago, the World Tour moves onto Washington, D.C. (August 13) and James' hometown of Akron, Ohio (August 21); Beijing (August 24), Shenyang (August 26), and Shanghai (August 28) in China; and Paris (Sept 1-3) and London (September 4-5). The Tour returns to the U.S. in New York (September 20) before concluding in Los Angeles (September 26).

"More Than a Game will enable kids all around the world to learn that they can achieve their dreams and goals through hard work and perseverance, not just in basketball but in whatever they decide to do in life," said LeBron James. "We can all give back and make a difference in many different ways which I hope to convey and lead by example."

Community Involvement

In each market, Nike and James will issue a call to action among youth to change their lives while improving their neighborhoods. Nike Basketball aims to engage and mobilize young men and women to serve their community through sport and create a positive change in their own backyards.

In addition to this community effort, James will attend Nike-hosted basketball skills clinics and celebrations where residents can unwind and have fun with James. Participants will be able to play basketball, develop their basketball skills, and learn more about Nikeís new padded base layer called Nike Pro Combat and SPARQ Training (Speed, Power, Agility, Reaction, Quickness), all in an interactive environment.

Artist Series

As part of the community celebrations, James will be presented with an exclusive pair of Nike Air Max LeBron VIIs featuring a city-inspired design created by a local artist.

Nike is collaborating with ten artists, each from a different city along the World Tour, to create unique designs for the Nike Air Max LeBron VII. James will receive a pair from each artist representing each city, creating a 10-pair collection that will be auctioned after the World Tour with proceeds going to support James' global community service initiatives.

The artists, who will present James with their creation, were encouraged to push the creative envelope and bring the cities' special characteristics to life on the shoe.

While the artist-renditions of the Nike Air Max LeBron VII will not be available at retail, Nike is proud to release 123 limited-edition pairs of the Nike Air Max LeBron VII in each tour city. Each of the 123 pairs will feature an image from the More Than a Game film inset on the lateral side of the shoe near the heel. Each city will feature a different image.

Tour Schedule

  • Chicago, Illinois August 11
  • Washington D.C. August 13
  • Akron, Ohio August 21
  • Beijing, China August 24
  • Shenyang, China August 26
  • Shanghai, China August 28
  • Paris, France September 2-3
  • London, England September 4-5
  • NYC, New York September 20
  • LA, California September 26
Details will be available as the LeBron James World Tour kicks off in August. Fans will be able to follow the tour from beginning to end on www.nikebasketball.com.

About LeBron James

LeBron James, 2009 NBA Most Valuable Player, is an internationally recognized basketball superstar who plays for the Cleveland Cavaliers. Selected to the NBA All-Star team every year since he joined the league as the overall No. 1 pick in the 2003 draft, LeBron has electrified fans across the globe with his dazzling play and record-breaking achievements. He is the youngest player in NBA history to win Rookie of the Year honors and reach 12,000 career points. LeBron served as a co-captain of the Team USA basketball team that won the Gold Medal with an undefeated record at the 2008 Summer Olympics in China. Off the court, LeBron James is actively involved in a wide range of philanthropic endeavors, and through the LeBron James Family Foundation, he hosts the King for Kids Bike-a-thon in Akron, Ohio, whose proceeds are donated to the Akron Area YMCA and the Akron Urban League. In addition, as part of an on-going initiative that began in 2008 during the NBA All-Star activities in New Orleans, LeBron and his foundation installed a playground at the St. Bernard Recreation Center, and in 2009, in Phoenix, during the All-Star activities, a playground was installed at the Robson Boys and Girls Club, in Phoenix, Arizona.

About More Than a Game

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about uncommon friendship in the face all too common adversities. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the "Fab Five's" improbable seven-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested-both on and off the court-as James' exploding worldwide celebrity threatens to destroy everything they've set out to achieve together. More Than a Game combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-warming and wholly American story to life.

Lionsgate and Harvey Mason Media in association with Interscope Records present a Harvey Mason Media Production in association with Galley Boy and Spring Hill Productions a film by Kristopher Belman. More Than a Game is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II. For more information, visit www.morethanagamemovie.com.

(source: NIKE, Inc.)

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July 27, 2009

Music Inspired by the Film More Than a Game Delivers a Superstar Line Up
Mary J. Blige's "Stronger" Leads the Way Film Documents Rise of NBA Star LeBron James

SANTA MONICA, Calif., July 27 /PRNewswire/ -- Music Inspired by the Film More Than a Game brings together an A-list line up of stellar artists. Mary J. Blige's "Stronger" is the first song to be released and is a heartfelt richly textured ballad that embodies the emotions that are revealed throughout this amazing film.

Music Inspired by the Film More Than a Game, releasing September 22nd, delivers dynamic iconic songs that reinforce the messages of strength, loyalty and friendship that is exemplified in film. It also boasts the debut single from one of today's most sought after songwriters, Ester Dean (Mary J Blige, Pussycat Dolls, Keri Hilson).

More Than a Game opens in Los Angeles, New York and Cleveland on October 2nd. Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about friendship and loyalty in the face of great adversity. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the "Fab Five's" improbable nine-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested -- both on and off the court -- as pressures within, including James' exploding worldwide celebrity, threaten to destroy everything they've set out to achieve together. More Than a Game, directed by Kristopher Belman, combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-wrenching and wholly American story to life.

More Than a Game is being released by Lionsgate and Harvey Mason Media in association with Interscope Records.

Music Inspired by the Film More Than a Game will be released on Harvey Mason Music/Zone 4/Interscope Records.

(source: Interscope Records)

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May 21, 2009

SILVERDOCS Announces Festival Slate
Festival Opens with
More Than a Game
Closes with The Nine Lives of Marion Barry
Festival Films Address Sports, Politics, Pop Culture, Globalization and Music

Silver Spring, Maryland, May 21, 2009 ---- AFI-Discovery Channel SILVERDOCS Documentary Festival announced its full slate of films for the Festival taking place June 15-22, 2009 in the Washington, DC area. SILVERDOCS 2009 will present 122 films representing 58 countries selected from 1,983 submissions with seven World, three North American, 12 US, and 14 east coast premieres, plus 12 retrospective films. Now in its seventh year, SILVERDOCS and its concurrent International Documentary Conference honors excellence in filmmaking, supports the diverse voices and free expression of independent storytellers and celebrates the power of documentary to enhance our understanding of the world.

Films screen in six sections: Sterling US Feature Competition, Sterling World Feature Competition, Best Music Documentary, Silver Spectrum, Sterling Short Films and Special Programs.

SILVERDOCS encompasses the five day International Documentary Conference which provides fresh perspectives on craft, funding, distribution and audience engagement; this yearís program explores storytelling in an "always on" world, and has a particular emphasis on youth, craft and next generation media artists, addressing the needs of 21st Century educators and their students. Tom Bernard, Sony Pictures Classics co-president and co-founder will be this year's featured speaker addressing "The Future is Strange." Over 1,200 filmmakers and industry professionals will participate, joining 25,000 audience members to screen highly anticipated films from some of the worldís leading documentarians.

"SILVERDOCS 2009 celebrates the best of documentary, showcasing new work by master filmmakers in the field, as well as introducing new filmmakers sure to be the recognized names of the future. SILVERDOCS is proud to present such an amazing diversity of the documentary form to our highly engaged audiences and guests from around the globe," said Sky Sitney, Artistic Director.

Notable filmmakers presenting their work this year include SILVERDOCS' Charles Guggenheim Symposium Honoree, the renowned Albert Maysles (Salesman, Grey Gardens, Gimme Shelter); Leon Gast (When We Were Kings); AJ Schnack (Convention), Al Reinert (For All Mankind); Jeffrey Levy-Hinte (Soul Power); Jon Blair (Dancing with the Devil); Ondi Timoner (We Live in Public); R.J. Cutler (The September Issue); Joe Berlinger (Crude); Yoav Shamir (Defamation); and Marshall Curry (Racing Dreams).

Sitney also noted, "Apropos of Barack Obama's historic election, filmmakers this year have tapped into the zeitgeist of African-American icons and a generational shift of power and perspective. From Muhammad Ali in Facing Ali to LeBron James in More Than a Game; from Marion Barry in The Nine Lives of Marion Barry to Obama's historic nomination in Convention. These national politicians, athletes, and in Soul Power and Still Bill, musicians, have carried the hopes and dreams, and high expectations of millions. Each film reflects the changing nature of America's cultural, economic and political landscape in our journey to become a more perfect union."

SILVERDOCS 2009
SCHEDULE OF SPECIAL SCREENINGS AND EVENTS

Monday, June 15, 2009

*OPENING NIGHT: A remarkable coming of age story about friendship and loyalty in the face of great adversity, Kristopher Belmanís More Than a Game follows the incredible rise (and occasional fall) of five talented young basketball players from Akron, Ohio. Led by future NBA superstar LeBron James and coached by a charismatic yet initially inexperienced player's father, Dru Joyce III, the "Fab Five"ís improbable seven-year journey lead them from a decrepit inner-city gym to the doorstep of a national high school championship. Director Kristopher Belman and film subjects in attendance. Schedule permitting, LeBron James and other special guests will attend.

About SILVERDOCS

AFI-Discovery Channel SILVERDOCS Documentary Festival is an eight-day internationally recognized event that honors excellence in filmmaking, supports the diverse voices and free expression of independent storytellers and celebrates the power of documentary to improve our understanding of the world. Now in its seventh year, the festival runs June 15-22 at the AFI Silver Theatre and Cultural Center in the Washington, DC area. The 2008 Festival featured 108 films from 63 countries presented to over 25,000 attendees, including the influential audiences of the nationís capital and media professionals from around the world. The concurrent five-day SILVERDOCS International Documentary Conference presents thought-provoking presentations and engages a diverse group of over 1,000 filmmakers and industry leaders concerned with the future of non-fiction storytelling, production and distribution. For more information, go to SILVERDOCS.com.

(source: AFI-Discovery Channel SILVERDOCS Documentary Film Festival)

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November 28, 2008

Lionsgate Scores More Than a Game
Studio Acquires Worldwide Rights to Documentary Portrait of 'Fab Five' Youth Basketball Team That Launched NBA Superstar LeBron James
Fall 2009 Release Planned

SANTA MONICA, Calif., Nov 25, 2008 ---- Lionsgate, a leading next generation filmed entertainment studio, today announced that it has acquired worldwide distribution rights from St. V, LLC to the documentary More Than a Game. Directed by Kristopher Belman and produced by Harvey Mason Jr. and Belman, More Than a Game tells the true story of five talented young basketball players, including future NBA superstar LeBron James, and their remarkable journey from Akron, Ohio to the national high school championship series. The film is written by Brad Hogan and Belman; joining Mason and Belman in producing are Matthew Perniciaro and Kevin Mann. The executive producers are Maverick Carter, LeBron James and Jimmy Iovine. The announcement was made jointly by Jason Constantine, Lionsgate President of Acquisitions and Co-Productions, and Tom Ortenberg, Lionsgate President of Theatrical Films.

Lionsgate in association with Harvey Mason Media and Interscope Records plans to release More Than a Game in Fall 2009. The film made its world premiere at the 2008 Toronto Film Festival, where the audience responded with a five-minute standing ovation. Lionsgate will be joined in marketing More Than a Game by the NBA and by LeBron James' brand partners, State Farm, Nike and Coca-Cola.

Said director/co-writer/producer Belman, "I have tremendous admiration for the films Lionsgate has released, so it's very exciting to have this studio behind More Than a Game. I know this movie's in the best possible hands."

Speaking on behalf of the film's producers, Mason commented, "We are thrilled that Lionsgate has joined the More Than a Game team. They have an amazing track record and we feel very fortunate to be joining forces. As a marketing and distribution partner, Lionsgate is the studio equivalent of the Fab Five: very talented, hard-working and possessed of real heart."

Said Constantine and Ortenberg, "More Than a Game is so much more than a documentary. It's a film that appeals simultaneously to niche viewers and broad audiences. That's not an easy feat to pull off, but thanks to great filmmaking, a great story and a great cast, More Than a Game is a slam dunk."

The deal was negotiated for Lionsgate by Constantine, Ortenberg, Eda Kowan, Vice President of Acquisitions and Co-Productions, and Wendy Jaffe, Executive Vice President Business & Legal Affairs, Acquisitions and Co-Productions. The film's sale was represented by Endeavor Independent.

SYNOPSIS

Five talented young basketball players from Akron, Ohio star in More Than a Game, a remarkable true-life coming of age story about friendship and loyalty in the face of great adversity. Coached by a charismatic but inexperienced player's father, and led by future NBA superstar LeBron James, the "Fab Five's" improbable nine-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested -- both on and off the court -- as James' exploding worldwide celebrity threatens to destroy everything they've set out to achieve together. More Than a Game combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos, and personal family photographs to bring this heart-wrenching and wholly American story to life.

ABOUT ST. V, LLC

St. V, LLC is a limited liability company whose principals are Harvey Mason, Jr., CEO of Harvey Mason Media, and Kristopher Belman. St. V, LLC has partnered with Interscope Records, LeBron James, Coach Dru Joyce II, Dru Joyce III, Romeo Travis, Sian Cotton, and Willie McGee.

(source: Lionsgate)

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